Radio Facts

Radio Facts:

• Radio remains resilient- As the oldest broadcast medium, since it's creation at the turn of the 20th century, radio has witnessed each technological development that has brought different and competing media to consumers' media diets.
• The reach of radio is still high- almost 90% of adults tune in on a weekly basis- and time spent listening to radio increased in 2015. But there are differences across age groups.
• While for all UK adults the majority of time spent listening to any audio is accounted for by live radio (71%), 16-24s spend similar amounts of time with live radio (29%), personal digital audio (26%) and streaming services (25%)
• Overall, commercial stations their revenue in 2015, with overall growth of 1.4% to £519m, as national advertising offset declines in local advertising revenue.
• In 2015 over 40% of all reported radio listening was via a digital device.
• AQ second national DAB network of transmitters was switched on in March 2016, bringing 15 unique radio services to 75% of the UK's population.