New Technology and PSB
New Technology:
- New technology has helped the radio industry evolve and increase in popularity.
- There's been a huge increase in the number of people downloading podcasts and streaming internet radio. Most radio stations archive past broadcasts on their official websites, for listeners to access on-demand.
- Studio webcams and social media have changed the audience relationship with radio by making listeners feel more connected to the presenters.
- This type of media convergence is also achieved through the use of blogs and forums on radio websites.
PSB:
- Public Service Broadcasting (PSB) refers to broadcasting intended for public benefit rather than to serve purely commercial interests. It has to be for PUBLIC SERVICE (the responsibilities of the broadcasting authorities such as ITV, BBC, Channel 4 and Five as dictated by the state).
- PSB broadcasters have to cater for all ages/gender/race/religion/class etc. They also have to achieve a mix of education, information and entertainment.
- Different remits for different channels:
- The BBC has a 100% PSB remit.
- ITV has a much smaller PSB remit.
- Channel 4 has a large, but slightly different PSB remit (this is mostly tackled through its enforced aim of showing lots of niche programming.).
- Channel 5 has a tiny PSB remit (basically news) and all digital channels have no PSB remit
- OFCOM are in charge of ensuring broadcasters keep to their PSB remits.
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