Lucozade analysis powerpoint

 

Paddington Big Issue

Markus 'Notch' Persson

Minecraft's Swedish creator, Markus "Notch' Persson started creating the game in May of 2009 having been inspired by similar games, such as Dwarf Fortress, a single-player construction and management game; his goal was to produce a RPG variation of such a game. Minecraft's initial reception wasn't commercially viable, seen more as a niche product for players with expert knowledge of computers and programming.
Without the commercial backing of a mainstream publisher, and no money spent on advertising revenue, the game relied on word to mouth between gamers and featured on sites such as the Penny Arcade web comic to generate interest amongst gamers. Consequently, by January 2011, the beta-version had passed ver one million purchases in just only a month, and by April 2011 Persson estimated that $33 Million of revenue had been made.

Minecraft

Miecraft is a sandbox game, created and developed by swedish based Mojang Studios. The game has been described as a virtual world of Lego that involves following simple instructions in order to play it: explore, mine and build. Users only have to log in and proceed to create aworld full of textured 3D cubes. There are predominately two game modes: creative and survival, although more recent additions include adventure, Spectator and also Multi-Player modes.

Key terms- video games

Digitally convergent media- Video games consoles are an excellent example of a digitally convergent device you can not only play games but access social media, surf the internet, stream films and TV content and upload content into cloud based servers. Cross-media content helps maximise profits and also improve reach to new customers.

Production- This refers to all phases of designing, developing and making the media product.

Distribution: This refers to all processes linked to developing the media product to audiences both through tangable (disc) and digital (Cloud based) media.

Consumption: Explores the way in which the media text is used by audiences for pleasure but also explores the ride of user generated content across several platforms.