Evaluation on Advert

 1) The task we was given was to make an advert about disability awareness in schools and the target audience would be for high school students and anyone who works at a school. We tried to make the advert fit to the audience by the music we used and also with the people we used as they were high school students/ teachers. Instead of making our own brand, we decided to use Scope as our brand as it was perfect for what we were trying to get across.

2) I worked with Molly B, Niamh and Bobby. We divided are work up by all doing the work at the same time when filming and took up our breaks and lunches to get the preparation and filming done. Then when we were editing, we individually on our frees did a bit each so it could get done in time.

3) We planned our sequence by creating a story board of our advert, cutting it up into each section and shot of our advert at every point it changes.

4) We researched the company Scope as they were the brand we were using and we had to come up with our own slogan of 'See the person, not the disability.' We had to do a lot of preparation to make sure we had everyone right before we started filming and editing.

5) I think our advert ended out really well with all the edits working. Other people said about our advert that they liked the fact we used students part of our schools that have disabilities to show our awareness in schools and how the music fit really well with the message we were tying to get across.

6) I think we edited and filmed the video very well with no problems to deal with. Also the final product ended up well and everyone seems happy with it. However one thing we could improve on is that we could've worked s a team better with the splitting up of roles and how we took to doing the advert.

7) I have learnt that it is important to take the initiative if you feel something isn't right and that we all have to take responsibility for our own roles. Also I've learnt a lot of how to use premiere pro and how to edit professionally.

8) This learning will be significant as it gives me a lot more confidence and experience in editing when creating bigger projects. Also, group skills I've learnt have helped with when I work in more groups in the future.

Representation- Gender

As we see by the two poster adverts, females are represented as a 'housewife', they are believed to have to do all the chores around the house while the husband goes out and makes the money. This stereotype isn't as prominent anymore but a few decades ago it was a massive problem with the media representing it a lot.

The 50 cent music video represents women as objects and not people. Throughout the whole music video, different women are only shown by trying on different clothes and toes how good they look to 50 cent. This is a massive stereotype that still exists as a lot of men see women as objects rather than actual people and this is a big problem in society.




This advert by 'Always' gets a group of different aged girls and boys and ask them to show the stereotype of do something 'like a girl.' This advert is to challenge the stereotype that girls can't run, throw or fight like a boy. We see young girls at the age of 10 and younger show how girls actually preform these actions and its completely different to the stereotype.

Audience

Audience

Moral Panic

Moral panic is the feeling of fear spread among a large number of people that some evil threatens the well-being of society. The Media overreact to an aspect of behaviour which may be seen as a challenge to existing social norms. However, the media response and representation of that behaviour actually helps to define it, communicate it and portrays it as a model for outsiders to observe and adopt.

So the moral panic by society represented in the media fuels further socially unacceptable behaviour. A moral panic sends society in to mass hysteria over a particular issue or event that occurs. The public believe that whatever is reported upon is occurring everywhere.

Hypodermic Needle Theory

The hypodermic needle theory implied mass media had a direct, immediate and powerful effect on its audiences. The mass media in the 1940s and 1950s were perceived as a powerful influence on behaviour change.

Several factors contributed to this strong effects theory of communication, including:

• The fast rise and popularisation of radio and television.
• The emergence of the persuasion industries, such as advertising and propaganda
• The Payne Fund studies in the 1930s, which focused on the impact of motion pictures on children.
• Hitler's monopolisation of the mass media during WWII to unify the German public behind the Nazi party.

Media Effect Theory
Media effect theory is how media can affect society and how society affects the media. Some negative implications of this theory are when people do 'copycat murders', i.e. when a teenage boy murdered his best friend in 2004, the game 'Manhunt' was banned in the UK, because the murder was styled upon a murder within the game.

After the massacre at Columbine High School on April 20, 1999, one common view was that the violent actions perpetrated by the shooters, Dylan Klebold and Eric Harris, were due to violent influences in entertainment, specifically those in the music of Marilyn Manson.