Minecraft's Swedish creator, Markus "Notch' Persson started creating the game in May of 2009 having been inspired by similar games, such as Dwarf Fortress, a single-player construction and management game; his goal was to produce a RPG variation of such a game. Minecraft's initial reception wasn't commercially viable, seen more as a niche product for players with expert knowledge of computers and programming.
Without the commercial backing of a mainstream publisher, and no money spent on advertising revenue, the game relied on word to mouth between gamers and featured on sites such as the Penny Arcade web comic to generate interest amongst gamers. Consequently, by January 2011, the beta-version had passed ver one million purchases in just only a month, and by April 2011 Persson estimated that $33 Million of revenue had been made.
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