Digitally convergent media- Video games consoles are an excellent example of a digitally convergent device you can not only play games but access social media, surf the internet, stream films and TV content and upload content into cloud based servers. Cross-media content helps maximise profits and also improve reach to new customers.
Production- This refers to all phases of designing, developing and making the media product.
Distribution: This refers to all processes linked to developing the media product to audiences both through tangable (disc) and digital (Cloud based) media.
Consumption: Explores the way in which the media text is used by audiences for pleasure but also explores the ride of user generated content across several platforms.
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