Dominant Ideology: Everything is ran by middle-class, christian, white men. In our society, the dominant group shapes the dominant values.
Representation in Media:
- All media products are 'constructed'.
- Producers use different elements/conventions of media language to construct these representations.
- Producers of different long form TV dramas may use different elements of media language to:
- Offer different representations
- Constructed media representations ensure that the meaning 'encoded' in media products can be quickly read and understood by the audience.
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