Newspaper Terminology

Masthead- Title of the newspaper displayed on the front page.
Barcode- Used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data and contains information such as price.
Caption- Brief text underneath an image describing the photograph or graphic
Headline- A phrase that summarises the main point of the article. Usually in large print and a different style to catch the attention of the reader.
Main image- Dominant picture, often filling much of the front cover.
Page Numbers- A system of organisation within the magazine. Helps you find what you want to read.
Centre Spread- A photograph, often in full colour, that runs across the middle two pages.
Lead Story- Main story, usually a splash
Gutter- The blank space between margins of facing pages of a publication or the blank space between columns of text.
Folio- Top label for the whole page. Can relate to the area covered in the paper for example, National or a big news topic such as Social Media, Syria.
Page Furniture- Everything on a page except pictures or text or stories.

Target Audience- People who the newspaper aims to sell to.
Pull Quote- Something taken from within an article, usually said by the person in the main image.
Classified Ad- An advertisement that uses only text, as opposed to a display ad, which also incorporates graphics.
Skyline- An information panel on the front page that tells the reader about other stories in the paper to tempt them inside.
Edition- Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories.
Stand First- Block of text that introduces the story, normally in a different style to the body text and headline.
Byline- The line above the story, which gives the author's name and sometimes their job and location.
Body Text- Also known as copy. Written material that makes up the main part of an article.
Standalone- Picture story that can exist on its own or on a front page leading to a story inside.